Vax to School Campaign: Social Media Toolkit 2024

Vax to School! Campaign: Vaccinations for School 

This toolkit includes sample social media messages and a newsletter post that you can share with your networks to promote the importance of vaccinating school-age kids and adolescents. Please feel free to adapt these messages to your audience and pair them with the attached shareable images. Thank you for keeping our communities safe, healthy and vaccinated as kids head back to school! 

Action Items to Promote this Campaign 

• Share and engage with our social media posts focused on immunizing school-age kids 
• Facebook: @WithinReachWA 
• Instagram: @withinreachwa 
• Tag WithinReach (@WithinReachWA), Washington State Department of Health (@WADeptHealth) and Washington Chapter of the American Academy of Pediatrics (@WCAAP) in your own immunization social media posts 
• Use the hashtags #VaxToSchool, #VaccinesWork and/or #CallYourPediatrician in your own posts